An artistic visualization of former homeless cats in Sweden, and the people who fight to give them the life they deserve. The intention with this project is to make people become aware of the problem and understand that we as cat owners are obliged to take good care of our pets.
As humans, we are responsible for the domestic cat which has become the most common pet in Sweden. Because of its low status, there are a lot of people who don’t value the cat or see it as part of the family. This is leading to constantly increasing numbers of homeless cats. It is estimated to be about 100 000 in this country that starve, freeze and suffer. More people need to become aware of the problem in order for a possible change to happen.
I have traveled to different places in Southern Sweden to portray cats and interview the amazing people who are currently taking care of them. The material I collected has resulted in an artistic visualization; a book in reportage format with content of what I have seen and the stories I have been told.
I chose to work with duotones and make the entire book pink. Pink is usually a color that is associated with words like cute, adorable, pretty and sweet; adjectives which are often used to describe cats and kittens. The soft shade in this case creates an interesting contrast between the cute animals and the captions and stories that tells that their life hasn't always been as sweet. My intention was to raise that kind of tension in the expression. The other color I chose was black because I wanted to minimise the amount of impressions to what is actually important in this project, as well as maintaining the depth in the photographs. If you wish to read more about all my design choices throughout the process of making this book, and also if you speak Swedish, there's a report of it here. If you wish to purchase a copy, do that here.

"I am willing to die to save all the cats!"

Participant at volunteer meeting in Växjö, Sweden, March 2017
"There were faeces everywhere and chickens and newly hatched chicks in a box in the kitchen. It reeked and was absolutely terrible and everything was gray with dust and other things. He held Asimi locked in the bathroom, in all of this."
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